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App Store Optimization: hand holding a smartphone with app icons in front of a laptop

App Store Optimization

App Store Optimization Services for Mobile Apps

Better listings, keywords and creative for Google Play and the Apple App Store, so the right users find and install your app.

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Overview

Help people find and trust your app listing

Most people discover apps by searching a store, then decide from the title, icon, screenshots and reviews. App store optimization improves those parts of your listing and the keywords behind it. We research what users search for, rewrite the listing, improve the creative and monitor installs, and we advise on ratings and reviews within each store's rules.

We build and maintain the apps too, using Android, React Native and Flutter.

App Store Optimization: hand holding a smartphone with app icons in front of a laptop

What we offer

App Store Optimization built around what your project actually needs.

App Store Optimization: notebook and laptop on a wooden desk

  1. Keyword Research

    Search terms your users actually type into the stores, chosen for relevance and competition.

  2. Listing Copy

    Title, subtitle and description written for both people and the store search systems.

  3. Icon & Screenshot Creative

    Visuals that explain the value of the app quickly and match your brand.

  4. Monitoring & Updates

    Installs, conversion and ratings tracked, with listing updates as the app and stores change.

Why it matters

Benefits of app store optimization

A better listing

Title, description and keywords are written for how people search the stores.

Stronger visuals

Icon and screenshots are improved within store rules.

Ratings in view

We review feedback and ratings to find what to fix.

Tracked over time

Installs and conversion are monitored and the listing is updated.

Process

Our App Store Optimization process: a practical path from idea to launch.

The project moves through focused stages, supported by an AI-driven development approach for faster iteration, so requirements, code, and testing stay aligned.

  1. Audit

    We review your current listing, ratings and competitors in the stores.

  2. Research

    We find the search terms your users use in each store.

  3. Optimize

    We rewrite listing text and improve icon and screenshots within store rules.

  4. Monitor

    We track installs, conversion and ratings and update the listing as things change.

Deliverables

What is included in our App Store Optimization service.

Discuss your project
  • Store listing audit
  • Keyword research
  • Rewritten title, subtitle and description
  • Screenshot and icon recommendations
  • Ratings and review guidance
  • Monitoring and update plan

Is it for you?

When app store optimization is a good fit

  • Your app gets few installs from store search
  • Your listing has not been updated in a long time
  • You are launching a new app or a major update
  • You want to see how you compare with competitors
App Store Optimization: hand holding a smartphone with a blank screen next to a laptop

Our Technology Stack

Android Development React Native App Development Flutter App Development iOS App Development

Industries

Software for the industries we know best

Every industry has its own users, rules and systems. See how we help retail, finance, education, healthcare, property, travel, food and logistics businesses.

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FAQ

App Store Optimization FAQ: common questions

Still have a question?

Tell us about your project. If we can help, we get in touch.

Contact Us

App store optimization (ASO) is improving your app listing so it appears for relevant searches in Google Play or the Apple App Store and convinces visitors to install.

They are related but separate. SEO targets web search engines; ASO targets the search and ranking systems inside the app stores.

No. Store algorithms and competition change. We improve what is within your control and measure the effect.

Often yes. A better listing can improve conversion from every visitor, including paid traffic.

Yes. Because we build apps, we can ship the fixes and features that improve ratings, which in turn help your listing.

Related services

Latest insights

Insights and useful articles

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Start Your Project

Ready to start your App Store Optimization project?

Tell us about your App Store Optimization project and we will map out the next steps.

  • What you want to achieve
  • Your current website or setup
  • Deadlines and a rough budget